Leaders of great businesses need to be great at pitching their stories that induce a sense of urgency for their customers to respond. These leaders usually have some of the best marketers (who are also writers) in the business to help them succeed.
Whether you are a content creator, work for a digital marketing agency, tasked to write comprehensive reports for the senior management or given the responsibilities to write viral posts, almost everyone in the workforce needs to possess a certain degree of writing professionalism.
However, even professional writers need to rely on resources occasionally to obtain ideas and structure their messages in a way that can be followed by their target audience easily. Whether you feel like you do not have the right words to articulate your thoughts or are deliberating whether you want to end a sentence with a preposition, fret not.
When I first started writing, I had several books to help me improve my writing skills and reach out to a large audience without the help of social media marketing. If you wonder what those books are, here they are:
1. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
If you are looking for ways or ideas to attract new customers, retain them and develop a large customer base in a world that is becoming more and more digital, Ann Handley’s book can help you accomplish that goal.
Although the Internet is seemingly filled with headlines crafted to grab your attention without providing accurate, relevant and quality content, the demand for skilled writing has never been more imperative. Plus, it is critical for organisations, especially those that have moved from a physical to a virtual form of existence, to select their words wisely when reaching out to their customers.
Regardless of the type of materials being published (short-form essays, viral blog posts, etc.), the importance of good writing cannot be overstated, especially in this day and age. Everybody Writes provides you with all the resources you need to get your message across impactfully.
2. Persuasive Writing: How To Harness the Power of Words by Peter Frederick
To become one hell of a good marketer, you need to be a hell of a persuader. Therefore, it is only logical that every marketer should master the art of persuasive writing.
Having a revolutionary product for sale is meaningless if you cannot persuade people to purchase it. Frederick’s book informs readers of twenty-seven principles of persuasion that successful advertisers use to attract their target audiences’ short- and long-term attention. If you can apply these principles in your writing pieces, you can be sure that everyone would like to read what you have written.
3. You Are A Writer (So Start Acting Like One) by Jeff Goins
You Are A Writer offers plenty of insights about writing behaviour and practices that accomplished writers adopted to make their masterpieces shine. At the core of this book, it is written for people that feel like they are at the end of the writing adventure or who are not confident about their potential to become a writer in the first place.
Based on his journey of self-actualisation, Goin highlights the methods he had used to emerge as a professional writer and convince his inner voice that he and everyone else can be a terrific writer. Through his book, he describes to his readers what he had done and why you take the same course of action.
This book is not only strategic in nature, but I promise you: it is a book worth having on your bookshelf.
4. The 3-Minute Rule By Brant Pinvidic
We have come a long way since the invention of the Internet. However, one unintended and invisible consequence came to light as a result: our attention span is becoming shorter and shorter.
Most people have busy timetables and simply do not have the time to read or listen to wordy presentations. So, if you want to deliver a convincing statement, be sure it is concise and easy to understand too. The days of writing lengthy essays and detailed elaborations are slowly fading away. Nowadays, the swifter you can seize the attention of your readers and send your message across, the greater the odds of them remembering your name and your work.
That being said, The 3-Minute Rule is one worth reading if you believe that a story does not need to be cutesy nor wordy in order to be meaningful and impactful.
5. The Only Grammar Book You’ll Ever Need: A One-Stop Source for Every Writing Assignment by Susan Thurman
Being a writer means your sentences must be phrased in a manner that does not put pressure on the reader’s cognitive function. That means you must have in-depth knowledge about the rules of grammar. Grammar may not be an exciting subject to study, but exceptional writing is born from there.
For that reason, individuals who wish to become aspiring writers must first learn the fundamental rules of grammar. Your written points are meaningless if your audience cannot understand them because you have made an unforgivable number of grammatical errors. Moreover, grammar is something that will stay with you for the rest of your life. Therefore, money spent to get this book is money well spent.
6. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Who does not enjoy a story that is written from personal, first-hand experience? Engaging stories written from the author’s heart are more likely to make people keep their ears peeled and remember them than stories written from a third-party perspective. No other New York Times bestselling author is more qualified than Donald Miller to teach you how to improve your connection with your customers drastically.
Miller’s Building a StoryBrand has been proven to make customers the hero of the story. By elaborating the 7-part framework that teaches readers how to significantly improve the way they describe who they are, what they do and how to deliver business value to their customers, Miller disseminates timeless pearls of wisdom that would enable any business to expand quicker and be more sustainable.
Essentially, the key to successful copywriting is having a novelist’s way of thinking and behaving.
I may not be able to master the English language completely, but these books have definitely helped me to become a better writer today than yesterday. More importantly, these six books have given me the confidence and motivation to write continuously on subjects that I am passionate about.
Therefore, if these books have helped me come this far as a writer, I am sure they would be of value in the eyes of individuals who are either still on the fence about writing their first article or wish to hone their writing skills even more.